Taking care of your Google Maps Places Page is perhaps the most important yet often overlooked marketing tool a business can use to compete and stay relevant within the category for that business.
Getting to and staying at the top of Google Maps involves several regular tasks including monthly upkeep. When a business adds us as a Google Maps Manager we can help with the time consuming yet important details. Being near the top of Google Maps also means a business is near the top of the Google search engine since Google Maps populates at the top of Google search.
Running ads which populate at the top of Google search and Google Maps is costly and often skipped over by consumers who do not want to see an ad. This is called paid advertising which is short lived. Our approach is called "Organic" which brings a business higher in search naturally and is sustainable without continuing to spend money for ads.
Our photos meet the criteria for image quality, connectivity, and appropriateness required when uploading as a Google Street View trusted photographer. This includes the popular virtual tours.
Among other areas of internet marketing expertise I'm familiar with building websites and getting them to the top of Google by personally doing the search engine optimization. I'm also skilled with creating boosted Facebook ads which are in my opinion the second best thing a business can do. I'm able to do these things by request. But the #1 best action a business can take is to properly handle Google Maps. Knowing this is why my priority is Google Maps. It is more important than a website in many situations. Many businesses may not even need a website if they do Google Maps right!
Don't underestimate the power of Google Maps and ranking competitively among other like businesses. I know what it takes and help businesses achieve it. The Google Maps page for a business is called a "Places Page" If you are a new business wanting to create a Places Page or an established business interested in making the most of online marketing their is no single better avenue than Google Maps. Enlisting someone with the equipment, experience, and knowledge to regularly manage this saves you the time and hassle of learning how, purchasing equipment, and keeping up with it. I'll guide you through the process of adding me as a Google Maps Manager.
Initially I'll create a virtual tour using a panoramic camera. Then do a 30 second edited video and may at your request include a voice-over and / or background music. Yes you can have a mini commercial right on your Google Maps page! Of course other photos are taken that will be used to keep your page fresh on a monthly basis. Generally I'm returning at 3 month intervals to get more photos and talk about your Google Maps performance as well as any customer reviews not yet discussed.
Responding to reviews is for not only for building a positive online presence, but to encourage other consumers to leave feedback and engage with your business. When reviews are answered the response is tailored to your objective. Responding to positive reviews is just as important as responding to negative reviews. Some may ask we respond to a negative review by simply apologizing while others may request that we ask them to contact the business in order to remedy the problem. It is important to respond to reviews. It shows others reading the reviews that a business cares enough to communicate and is trying to improve. As a marketing specialist it is also my opinion that this activity is favorable for the Google algorithm. I'll keep you informed of all reviews so that you'll be able to use this feedback.
The post feature is a very good way to share information about specials, events, and other announcements. We create and add a monthly post or more by request. If you have content to share that's great. We will post and take photos based on that. If your not sure what to post then we will assist in coming up with engaging material.
In my expert opinion being active on Google Maps by doing all of this and getting as many positive reviews as possible means a business will rank higher. The Google algorithm is complicated and changes with time so in order not to make a false claim I avoid stating factually that a business will achieve the #1 spot on Google Maps. What I'll say is that whether a business chooses me as a Google Maps Manager or not it has been my experience that a high level of attention and know how helps businesses rank higher. The benefit of hiring me is not only will you be free to focus on other areas of your business but that I'll take advantage of all the features consistently and in turn keep it active. I'll also offer helpful advice that is exclusively reserved for those who I'm personally assisting.
My approach is called "Organic" which brings a business higher in search naturally and is sustainable without continuing to pay large amounts of money for ads
Google Maps offers business owners and those approved to help manage their Places Page through the Google My Business platform an opportunity to post information about events, specials, whats new, and other relevant information about the business. These posts show up in various areas within Google. This gives your business another great way to keep customers informed and put your name out in front of the crowd.
The "follow us" button is a recent addition we are excited about. This means that those who follow a business will receive notices when a post or new photos are added by your Google Maps Manager. When someone reviews your business we reply by answering in a professional manner. One of the ways we show our professionalism is by answering the review without a protracted response. We typically say for example " “The team here at Dental Services Group is thrilled to hear such good feedback and we’re proud to be the Top Oklahoma City dentist" or "I’m sorry to hear about your bad experience. If you’d like to discuss this further, please contact me at [phone number / email] " sometimes we may even add a little marketing to a review response “Did you know we just started a free appetizer card?”
As a professional photographer I'm perfectly aligned with Google Maps biggest feature of all. I'll personally photograph your business and even use aerial photos by a state of the art drone when applicable. Google Maps allows us to post short videos that we edit to your liking. Our objective is to add two new photos each month.
Recognized as a Google Trusted Photographer. I'll do connected 360 photos as an excellent virtual tour addition that's featured in the header of a Google Maps page.
During my quarterly visit I'll show you how your Google Maps listing has performed in each of the last three months.This includes the search views which is the number of times a business was visible on the Google search engine when someone typed in a relevant keyword and the Maps views which indicates the number of times it populated when someone searched within the Google Maps platform. Other insights such as photo views and how your business compares to other like businesses are shown to you also.
A common mistake is that some will add a cluster of photos all at once as opposed to a steady flow of photos month after month. We do not recommend a set it and forget it strategy because traditionally a web pages of any kind rank higher by updating on a regular basis. This method also applies to posts we create as well as reviews responses. As an experienced web master, photographer, and Google Maps Manager using best known practice to help you rank higher is what we do.
I look forward to helping your business become a Google Maps leader.
Oklahoma City, Oklahoma, United States